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● Hisense's In-House LCD Panel Production
● Partnerships and External Suppliers
● Hisense's Technological Innovations
>> Hi-View Chip
● Quality Control and Customer Service
● Environmental Considerations
>> 1. Are all Hisense LCD panels made in-house?
>> 2. How does Hisense's ULED technology differ from OLED?
>> 3. Where are Hisense TVs manufactured?
>> 4. How does Hisense compare to other major TV brands in terms of quality?
>> 5. Does Hisense manufacture TVs for other brands?
Hisense has become a major player in the global television market, known for producing high-quality TVs at competitive prices. As the world's fifth-largest TV manufacturer, many consumers are curious about the origins of Hisense's LCD panels and the company's manufacturing processes. In this article, we'll delve deep into Hisense's TV production, exploring who makes their LCD panels and how the company has positioned itself as a leader in the industry.
One of the key strengths of Hisense is its vertical integration in the manufacturing process. Unlike many other TV brands that rely entirely on external suppliers for their panels, Hisense produces a significant portion of its LCD panels in-house[1][2]. This gives the company greater control over quality and costs, allowing them to offer competitive prices to consumers while maintaining high standards.
Hisense's main manufacturing facility is located in Qingdao, China, a coastal city by the Yellow Sea. This massive plant covers an area of 12 square kilometers (4.63 square miles) and employs over 39,000 people[1][2]. The scale of this operation allows Hisense to produce a large volume of LCD panels to meet the demands of their growing market share.
While Hisense produces many of its LCD panels, the company also sources some components from external suppliers to complement its in-house production. This strategy allows Hisense to offer a diverse range of products and stay competitive in the rapidly evolving TV market.
For their OLED TV models, Hisense sources panels from LG Electronics[1][2]. LG is currently the only manufacturer producing OLED panels at scale for the TV market, making them the go-to supplier for many brands offering OLED televisions.
Hisense TVs incorporate various components from other manufacturers, including:
- LED backlight film
- Color filters
- Chipsets
- Electronic components
Some of the major component manufacturers that Hisense works with include Intel, TDK, and LG Electronics[2].
Hisense has invested heavily in research and development to enhance its TV technology. Some of their notable innovations include:
Hisense has developed its proprietary ULED (Ultra LED) technology, which boasts higher brightness and lower power consumption compared to other major brands[2]. This technology has helped Hisense compete with more established premium TV manufacturers.
Hisense has been developing its own image processing chips, known as the "Hi-View" series. These chips are designed to enhance picture quality and performance in Hisense TVs[9]. The latest generation of Hi-View chips incorporates AI technology for improved image processing.
Hisense has been at the forefront of laser TV technology, producing the world's first 100-inch ultra-short throw laser TV and other innovative laser display products[9]. This technology allows for large screen sizes with improved color performance compared to traditional LED-LCD TVs.
Hisense has been steadily growing its market share in the global TV industry. As of the first quarter of 2023, Hisense, along with TCL, ranked as the second and third largest panel purchasers with a combined 24% market share[3][8]. This indicates that the market is increasingly favoring Chinese panel makers.
The company's success can be attributed to several factors:
1. Vertical integration in manufacturing
2. Competitive pricing
3. Technological innovations
4. Strategic partnerships and acquisitions
Hisense has also expanded its reach by acquiring other brands and manufacturing TVs for them. For example, Hisense now produces TVs under the Toshiba brand for the North American market[2].
Hisense has been actively expanding its global presence, with operations in various countries around the world. The company has:
- Over 53 overseas companies
- 14 high-end production facilities
- 12 research and development centers across Europe, Central America, and South Africa[2]
This global footprint allows Hisense to cater to local markets more effectively and establish itself as a truly international brand.
Hisense places a strong emphasis on quality control throughout its manufacturing process. The company's vertical integration allows for better oversight of component quality and assembly. Additionally, Hisense offers a 4-year warranty on its TVs and fridges in participating channels, which is almost double the industry standard[5].
To further enhance customer satisfaction, Hisense has invested in service centers that aim to repair products within 60 minutes in the first year of ownership[5]. This commitment to after-sales service helps build consumer trust in the brand.
As a major electronics manufacturer, Hisense has been working on improving the energy efficiency of its products. Their ULED technology, for instance, offers lower power consumption compared to traditional LED-LCD TVs[2]. The company has also been exploring more sustainable manufacturing practices to reduce its environmental impact.
Hisense continues to invest in research and development to stay competitive in the rapidly evolving TV market. Some areas of focus include:
1. 8K display technology
2. Further advancements in laser TV technology
3. Improved AI-powered image processing
4. Integration of smart home features
As the TV industry moves towards higher resolutions and more advanced display technologies, Hisense is positioning itself to be at the forefront of these innovations.
Hisense has established itself as a major player in the global TV market, thanks in large part to its ability to produce high-quality LCD panels in-house. While the company does source some components from external suppliers, including OLED panels from LG, Hisense's vertical integration gives it a competitive edge in terms of cost and quality control.
The company's commitment to innovation, as seen in its ULED technology and Hi-View chips, has allowed it to compete with more established brands in the premium TV segment. As Hisense continues to expand globally and invest in new technologies, it is likely to maintain its position as one of the world's leading TV manufacturers.
For consumers, this means access to high-quality TVs at competitive prices, with the added assurance of Hisense's commitment to customer service and product reliability. As the TV market continues to evolve, Hisense is well-positioned to adapt and innovate, ensuring that it remains a brand to watch in the coming years.
No, while Hisense produces a significant portion of its LCD panels in-house, they also source some panels and components from external suppliers. For example, OLED panels are sourced from LG Electronics.
ULED is Hisense's proprietary LED-LCD technology that offers improved brightness and lower power consumption compared to traditional LED-LCD TVs. OLED, on the other hand, is a different display technology that doesn't require a backlight and offers perfect blacks and wider viewing angles.
Hisense has manufacturing facilities in various locations worldwide, with its main factory located in Qingdao, China. The company also has production facilities in other countries, including South Africa, to cater to local markets.
Hisense has been steadily improving its product quality and now competes with major brands in various price segments. Their in-house panel production and technological innovations like ULED have helped them offer competitive products, especially in the mid-range market.
Yes, Hisense acts as an original equipment manufacturer (OEM) for some other brands. For example, they currently produce TVs under the Toshiba brand for the North American market.
[1] https://www.twinstrata.com/who-makes-hisense-tvs/
[2] https://androidtvnews.com/who-makes-hisense-tvs/
[3] https://www.prnewswire.com/apac/news-releases/omdia-reveals-market-is-favoring-china-panel-makers-as-tcl-and-hisense-fortifies-lcd-tv-panel-purchase-power-with-24-market-share-in-1q23-301825059.html
[4] https://www.hisense-b2b.com/US/46-lcd-video-wall-display
[5] https://www.youtube.com/watch?v=2CsDX_KrUcs
[6] https://www.reddit.com/r/avoidchineseproducts/comments/u0rdrh/tv_brands_and_display_panel_manufacturers/
[7] https://en.wikipedia.org/wiki/Hisense
[8] https://www.displayspecifications.com/en/news/6ac29e1
[9] https://global.hisense.com/about-hisense/technology
[10] https://www.hisense-b2b.com/US/
